Let’s face it, mamas – we do a lot. Trying to juggle it all makes it super hard to make time for YOU. Whether you’re looking for a sense of community, support through any stage of your pregnancy, or even a way to combine fitness with friendship, meet FIT4MOM Franklin! Ashley, the owner of the Franklin/Greater Nashville franchise is here to tell you about everything you can expect and how you can join. Keep reading to find out more!
Tell us about your business! How long have you been in business?
Ashley: FIT4MOM is the nation’s leading company for pre and postnatal health, wellness, and fitness programs for every stage of motherhood. We have over 300 Franchises nationwide. FIT4MOM Franklin just kicked off in June 2020 with a soft launch and July 21, 2020 with our Grand Opening Celebration! We are thrilled at the response we’ve seen to date– mamas in the Franklin/Greater Nashville area have been so happy to have a place they can experience, fitness, fun for kids and fellowship with other women in a similar stage of life.
What made you want to work with parents/families/kids/babies?
Ashley: I am mom to 2 precious (and precocious! ) girls– Alexandra (5) and Olivia (2). I know firsthand how challenging it can be to make new mom friends and time for yourself when busy doing ALL THE THINGS. I recently moved to Franklin from Louisville KY, where there is a very large FIT4MOM presence. I immediately researched to see if there was a FIT4MOM in the area in hopes that I could plug in to meet other local mamas. When I saw that there was not one, I took a big leap of faith and decided to become a franchisee. I believe in the power of movement and community as huge helps in the journey of motherhood. FIT4MOM provides both of those through out fitness classes and our village community events.
What is the philosophy behind your company?
Ashley: At FIT4MOM we believe that motherhood takes a village… and we provide supports for mothers at all stages for both mind, body and spirit. By providing women with the support, community and self-care she needs during pregnancy, postpartum and throughout every stage of her motherhood journey, we believe these moms will raise healthy, strong families. We call this the “ripple effect”.
What are your strengths compared to others in your category?
Ashley: I think there are two key differentiators that set FIT4MOM Franklin apart. For one, we offer class formats, like Stroller Strides, that are kid friendly and allow mamas to get a workout in without having to find childcare. The other piece is that we truly are more then just a fitness brand. Many women come to us for the workouts but stay because of the friendship and community they find through FIT4MOM. We offer Mom Night Out events, education and resources on topics important to mothers like postpartum nutrition, and more. We do meal trains for our members when they come home from the hospital with a new baby. We check in with one another outside of class. FIT4MOM Franklin really is intended to help women create bonds and make friendships that will last a lifetime.
What attracts parents to work with you?
Ashley: The Greater Nashville/Franklin area is growing so rapidly and there are so many people moving here each day. Many moms are looking for a way to meet new friends and make playdate connections for their kids. We are able to do that all while providing great total body fitness classes that are FUN!
Is there anything else you’d like to share about your business?
Ashley: We were just featured on WSMV Channel 4! This story gives you more insight into our classes and the community we are building. Presently, we meet at Pinkerton Park 5 days a week for Stroller Strides. Your first class is always free! Like and follow us on FB/IG for more details! You can also visit this website to create an account and redeem a first class free pass!
We also have Maternity Leave passes! We have added an afternoon and weekend class option this month and are starting to slowly see more mamas come to those classes. So if you’re a mama who may not be able to go to classes regularly under normal circumstances but can go much more often during maternity leave once you are cleared for exercise, this pass is for you! FIT4MOM just added a one month unlimited and a two month unlimited Stroller Strides pass for maternity leave mamas. Check out the website for more information or email Ashley at [email protected]!